i'm learning.

I may not be meeting the people I thought I'd meet (who was I kidding), but I am definitely learning what I thought I'd be learning. Creativity abounds here, and I've already thought of a few things I could be implementing, both at my full-time gig and in my freelance activities.

Case in point: my session this morning on church marketing by Michael Buckingham of Holy Cow! Creative, who introduced me to this little video.

Maybe what's really important-- in design, in marketing, in life-- is building relationships. Figuring out what makes other people tick, what defines them. Trying to see their side. In the words of Atticus Finch, perhaps my favorite character of all time: "You never really know a man until you stand in his shoes and walk around in them."

Otherwise, you just can't reach them.

I've got a lot of walking to do.